So thin that it can disappear into the pocket of your skinniest jeans, a revolutionary new engagement ring box promises to "save life's biggest moment" by keeping the ring concealed until you're ready to pop the question.
The inventors say that all too often surprise marriage proposals are ruined by a bulky traditional engagement ring box that is anything but inconspicuous.
In an effort to solve this seemingly unsolvable dilemma, two New York Diamond District jewelers set out to build a better mousetrap — and the result is "Secret" by Parker Square.
Approximately the size of a man's wallet and constructed with full-grain leather, the Parker Square box boasts an ingenious design that allows the ring to lie flat in the box and then propel upward when opened.
"Diamonds and other gemstones sparkle by catching light and reflecting it into our eyes," explained the inventors. "To 'sparkle' there needs to be light and movement. Our ring holder raises the ring as you open the box and enhances the brilliance and scintillation of your diamond."
The jewelers launched a Kickstarter crowdfunding campaign to bolster production capacity in preparation for a spring launch. With one day left in the current campaign, their modest $3,000 goal already has been surpassed by $10,000. More from Kickstarter here...
The Night Box version even has an LED light that beautifully illuminates the ring, and all versions have a frame built into the top side of the box so the groom-to-be can add a romantic photo or personal message. Both the illuminated and conventional boxes are priced at $98.
The inventors are confident that consumers will pay a bit more for a premium product.
"Many of the rings are breathtaking but the boxes they come in are downright disappointing," the inventors explained on Kickstarter. "They are usually ugly, bulky and made with cheap materials. We often wondered... "Why would anyone put a $10,000 ring in a $5 box?"
The first run of 2,000 "Secret" boxes is set to deliver by April 2016.
Credits: Parker Square images via kickstarter.com.