Finely ground black diamonds are the key ingredients in London-based BeautyLab’s new anti-aging serum that diffuses the light to give skin an airbrushed, youthful look.
Confirming the science behind the Black Diamond Energizing Serum, cosmetic dermatologist Dr. Sam Bunting told The Today Show that black diamonds create an optical blur when they settle into wrinkles and pores. “The diamonds diffuse the light and create a soft-focus effect, which potentially hides fine lines and wrinkles,” she said. “But that’s a cosmetic effect; it's not a permanent thing.”
BeautyLab’s managing director Roger Aoun explained that the black diamonds absorb visible light and convert invisible UV light into blue light, which is scattered across the surface of the skin. The result is the soft diffusion of light that gives the user an airbrushed look.
Gemstones in beauty products are "a bit of a Hollywood secret," said Rachel Scaperotta, a beautician at the Beverly Wilshire hotel spa. "It's a pretty instant effect," she told Today. "That's why celebs like it."
In addition to black diamonds, the serum contains sapphires, hexapeptide, copper peptide and sea algae. The peptides stimulate the creation of collagen, resulting in plumper, smoother and more radiant-looking skin.
The serum is priced at $120 for a 30ml bottle. The companion lotion is $140. The brand new product is already a hit in the U.K., where it was launched a few weeks ago. The pre-launch waiting list topped 4,000.
In clinical trials, 1,000 women using the black diamond serum reported a 65% reduction in fine lines and wrinkles in just 28 days.