A Shoppers Trend Report released by online coupon site RetailMeNot.com confirms what most of us already knew: When it comes to Valentine's Day gifts, women prefer jewelry by a large margin over all other categories, and men prefer... food.
According to the national survey of 1,000 adults, 24% of women said they would love to receive jewelry, compared to a trip (18%), flowers (14%), a meal (13%) or tickets to an event (7%).
The old proverb, "The way to a man's heart is through his stomach," is affirmed by the survey results. Twenty-eight percent of male respondents said they would like to receive a meal, followed by tickets to an event (19%), jewelry (15%) or a trip (12%).
The survey also revealed that couples seem to be very much in tune with the desires of their significant others. More women than men are planning to gift a meal this year (36% vs. 23%), and more men than women plan to give jewelry (28% vs. 16%).
And what would be the most disappointing gift to receive? Exactly 25 percent of women surveyed said that a gym membership or exercise equipment would be the biggest downer. Men, on the other hand, would be most disappointed with flowers (13%).
The average person in a relationship plans to spend about $226 to celebrate Valentine's Day this week, with men budgeting $287 and women about $164.
The survey was conducted between January 24 and January 30, 2013, among 1,000 United States residents ages 18 and over.